Tuesday, 28 April 2015

X for Xerox

Living in India, we have heard it a lot. Xerox has been a very commonly used word amongst all age groups. This is a peculiar situation where photocopy is no longer called photocopy but called by the name of the pioneer company.

In this country no one will ask you to get something photocopied, they will ask you to Xerox it! It indeed is a very strange how people adapt to the company and remembers the service by the company’s name solely.

It could also be the great thinking of the founders of this mechanism and then the management’s strategic thinking about fixing the target markets. India has proven to be a very good market, with customers who still remember Xerox.

With Love,


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