Living in India, we have heard it a lot. Xerox has been a very commonly used
word amongst all age groups. This is a peculiar situation where photocopy is no
longer called photocopy but called by the name of the pioneer company.
In this country no one will ask you to get something
photocopied, they will ask you to Xerox it! It indeed is a very strange how
people adapt to the company and remembers the service by the company’s name
solely.
It could also be the great thinking of the founders
of this mechanism and then the management’s strategic thinking about fixing the
target markets. India has proven to be a very good market, with customers who
still remember Xerox.
With Love,
V_RinkiD_V
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